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This book being a sequel to my earlier book in the IIMA Business Book Series, I must admit my continuing debt to my family members. As in the past, they endured an inescapable distraction from the comforts of a family of four. I also wish to thank many readers of Day to Day Economics who suggested to me to write a book on economic issues relating to microeconomics. When I was half way through this book, Random House and Penguin came together to form a new entity, Penguin Random House. Of course, while the publication of this book is being concluded under the banner of Random House, I could now cite a live example of business mergers in the chapter on Oligopoly.

If Penguin Random House has retained the maiden name of Random House, Radhika and Milee have con

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