Description

The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits by C. K. Prahalad presents the idea that businesses can help reduce poverty while also making profits by serving the world's poorest people. The book argues that low-income communities should not be viewed only as beneficiaries of charity but also as consumers and participants in the market. Through innovation, affordable products, and inclusive business models, companies can create economic opportunities and improve the quality of life for people at the “bottom of the pyramid.”

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